Geneca Provides New Interface for ACNielsen Software Suite
New Dashboard Enables Users to Access and Analyze Information More Efficiently

Downers Grove, Il, 1/15/2006  --  Geneca Inc., a custom software services firm, today announced it is leveraging its expertise in commercial product development to redesign the interface for one of ACNielsen’s leading software application suites. AC Nielsen is the world’s foremost authority on consumer behavior and offers its clients a wide range of capabilities to improve decision making.

The new dashboard provides an interface for an initial set of five ACNielsen applications. Enhancements will simplify the analysis of information and improve the decision-making process. 

“The improvements we are making to this suite of products will enable our clients to spend more time analyzing your data, not gathering it,” stated Dirk Izzo, ACNielsen’s Senior Vice President of  Business Technology Solutions. “Geneca brings significant business and technical  knowledge to the table and was able to quickly understand our unique processes and market needs.”

“This relationship truly really highlights what Geneca is best at -- helping our clients win competitive advantage in their market,” said Geneca CEO, Mark Hattas. “The marketing information services market is really heating up. These enhancements should help to position ACNielsen as a driver of innovation in this space.”

About ACNielsen

ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools, and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

 
About Geneca

Established in 1998, Geneca, www.geneca.com, is a custom software services firm specializing in the design and development of B2B software applications. Geneca’s strong track record in the use of emerging software technologies to make its clients more competitive in their marketplace and dedication to risk management practices have earned it the honor of working for an outstanding group of clients, including include FTD, Baxter Credit Union, Bacons, and Potbelly.

For more information contact:

Jessica Chipkin
jessica.chipkin@geneca.com
630.599.0900

#####

Copyright Geneca, LLC 2006