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Dream more. Learn more. Do more.

Satisfy your brain hunger with our blog of fresh Genecian thinking. Forge new markets, find more ways to make the invisible profitable, capitalize on connectedness and uncover new growth. Meet some of our authors. If you’re interested in references or guest posts from Geneca, please contact Kenton Bohn.

Latest Blog Posts

You Need to Become a Software Company... or Die

Everyone knows we live in an increasingly digital economy.  But your company isn't a software company....right?

How to Make Money in Software (No Matter What Company You Run)

The problem with making a strategic software investment decision using a broad standard is the total lack of context.  Don't base your software investment on industry standards but rather on the value you are creating, both tangible and intangible. The key is to determine the value your product is creating and let that drive your investment decision.  And this can be easier than you think!

To Find More Customers, Think Like a Software Company

Feb 12, 2016 | Product Blog

Early on the idea of an “Application Economy” was revolutionary. Very few companies embraced the concept that any business, no matter what the industry, should imagine, create, and distribute online tools, apps, or products.

Are We Being Innovative Yet?

Jan 08, 2016 | Innovation, Product Blog

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative. Genecians Kenton Bohn and Ryan McClish discuss how to build a workplace culture that empowers employees to try on new ways of thinking in their latest StickyMinds article.

Digital Innovation: Getting Your Idea Off the Ground

Features of a new product are key to its success, but many companies make the same mistakes when deciding what features are in or out. In the latest edition of Healthcare Business Today, Genecian Clare Anderson gives some suggestions on how to avoid common pitfalls when designing and developing new products.

What Does Digital Transformation Have to Do with Me?

Regardless of what your business does or provides, the customers you serve today are leading increasingly digital lives. This is forcing you to think like a software company. In their third article of their StickyMinds series, Genecians Kenton Bohn and Ryan McClish discuss how business and IT can work together to engage in a successful digital transformation.

Why the Only Successful Companies in the Future Will Be Software Companies

Geneca CEO Joel Basgall writes about the importance of improving products and services with software. In this recent article in Chief Executive, Basgall explains why leaders need to reinvent the role software plays in their business strategy and redefine themselves in the digital world.

Geneca named one of “Chicago’s Best and Brightest Companies to Work For”

Jun 10, 2015 | News

For the eighth year running, Geneca has been named one of “Chicago’s Best and Brightest Companies to Work For”. This national honor recognizes companies with achievements in culture, corporate responsibility and employee engagement and education.

Getting Back to Basics: Delivering Approved Requirements

Effectively communicating requirements and earning stakeholder approval require a combination of technical and soft skills. This article offers ideas on how to present requirements to stakeholders with confidence and win their approval.

Inside a Digital Transformation

Positioning your business for growth is always a challenge, especially when that growth involves digital transformation. In this article, Geneca CTO David Katauskas breaks down the three steps a business leader should take to leverage differentiating capabilities for a successful transformation.