Satisfy your brain hunger with our blog of fresh Genecian thinking. Forge new markets, find more ways to make the invisible profitable, capitalize on connectedness and uncover new growth. Meet some of our authors. If you’re interested in references or guest posts from Geneca, please contact Kenton Bohn.


Latest Blog Posts

You Need to Become a Software Company… or Die

Everyone knows we live in an increasingly digital economy.  But your company isn’t a software company….right? If software has evolved from being no part of your business to becoming a way to run your business…and now you’re wondering if it could help you grow your business – you are facing what I call the Software Product Paradox. Read the full article here: You Need to Become a Software Company… or...

Are We Being Innovative Yet?

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative. Genecians Kenton Bohn and Ryan McClish discuss how to build a workplace culture that empowers employees to try on new ways of thinking in their latest StickyMinds article.

Inside a Digital Transformation

Positioning your business for growth is always a challenge, especially when that growth involves digital transformation. In this article, Geneca CTO David Katauskas breaks down the three steps a business leader should take to leverage differentiating capabilities for a successful transformation.

Why Most Agendas Actually Ruin Meetings

Everyone is told how important agendas are for keeping meetings on point and on track. So why are so many meetings a waste of time? In Geneca CEO Joel Basgall’s most recent article in Entrepreneur, he explains why agendas may be causing more problems than they are solving.

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