Satisfy your brain hunger with our blog of fresh Genecian thinking. Forge new markets, find more ways to make the invisible profitable, capitalize on connectedness and uncover new growth. Meet some of our authors. If you’re interested in references or guest posts from Geneca, please contact Kenton Bohn.


Latest Blog Posts

Why Most Agendas Actually Ruin Meetings

Everyone is told how important agendas are for keeping meetings on point and on track. So why are so many meetings a waste of time? In Geneca CEO Joel Basgall’s most recent article in Entrepreneur, he explains why agendas may be causing more problems than they are solving.

What Your High School Basketball Coach Can Teach You about Teamwork

Success rarely depends on individual contributions. After all, the other teams had terrific players and, for the most part, were bigger and more athletic than your team. Lesson learned? If a team is going to be a winner, players need to trust one another and learn how to work together. They aren’t just on a team. They have to be a team.

Getting Back to Basics: Asking the Right Questions

When developing a solution, there are constant decisions that need to be made for the team to accomplish the goals of the project. In the first installment of our new Modern Analyst series, Genecian Cathy Brunsting explains how understanding the basics behind a project help the team make better choices when building the solution.

Truly Inspirational Leaders Can Dodge Raindrops

There are times when your employees need to believe that the seemingly impossible can happen. In those moments, you need to be an inspirational leader. In this Entrepreneur article Geneca CEO Joel Basgall gives real life examples to illustrate one of the most important aspects of leadership.

Technology Enhances The Brand Experience

It’s time for your brand to embrace the tech experience, if only because your competition is already doing it with theirs. Your company may not be a tech company, but what you know and do can be the source to providing a brand-enhancing technology experience. Geneca VP of Marketing Michael Klynstra explains where to start in his latest CMO piece.

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