Geneca Makes the Case for Innovating With Discipline at Camp IT's Effective Leadership Conference
Leveraging IT to Drive Innovation Predominants Discussion at July 17th Event

Oakbrook Terrace, IL, 5/29/2007  --  Geneca Client Partner, Duane Meaux, demonstrates an objective, pragamatic approach to managing the relationship between innovation and risk at Camp IT's upcoming IT Leadership Conference. The event is held on July 17th, 2007, at the Stephens Convention Center Rosemont (O'Hare).

"Anyone who takes on the challenge of technology innovation -- whether to cut costs or create competitive advantage -- knows that eventually they'll face risk," states Meaux. "So while your executive team may express support for new ideas, they are often apprehensive about innovation and view it as high-risk effort with uncertain returns.  Success is often contingent on being able to turn innovation into a predictable, repeatable process."

Geneca's presentation, titled "Innovating with Discipline: The Ultimate Business/IT Challenge", focuses on the following topics:

• Creating an innovation environment with business partners
• Measuring and communicating the return on innovation investments
• Enabling innovation certainty
• Classifying and assessing project risk, size, and complexity
• Mitigating risk throughout the project lifecycle