News & Events
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The Latest News and Events From Geneca

We work hard to remain active in our community and do so through our events and other activities. Here are the latest news items and upcoming events.

For more information on Genecian newsmakers, contact Jessica.Chipkin@geneca.com.

In The News

Geneca is One of the “Best and Brightest Companies to Work For” in the Nation

Geneca is honored to be named one of the Nation’s “Best and Brightest Companies to Work For” by the National Association of Business Resources for the third year in a row.

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In the News

Every CMO Is A Software CMO

Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra.

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In the News

Digital Innovation: Getting Your Idea Off the Ground

Features of a new product are key to its success, but many companies make the same mistakes when deciding what features are in or out. In the latest edition of Healthcare Business Today, Genecian Clare Anderson gives some suggestions on how to avoid common pitfalls when designing and developing new products.

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In the News

The Real Reason the Castaways Never Escaped Gilligan’s Island

The castaways on Gilligan’s Island failed to escape the island because they didn’t have the right incentives. Geneca CEO Joel Basgall explains how misaligned incentives can inadvertently subvert a mission.

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In the News

“Let’s Just Get Started and We Can Figure Out the Details Later”

Everyone involved in a project needs to be aligned on what defines success before development begins. Otherwise, you are headed for trouble. Genecians Ryan McClish and Kenton Bohn explain why requirements and objectives should be clearly defined now rather than later.

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In the News

In Software Development, Execution Isn’t Everything

Despite popular belief, execution is not everything when it comes to software development. In this article with TechWell, Geneca CEO Joel Basgall explains how even the best execution can’t overcome a terrible idea, a lack of shared expectations, or anything less than a total commitment to achieving excellence.

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In the News

Build a Culture of Ownership at Your Company

Most organizations believe it is important to build a culture of accountability. However, this can actually create problems instead of solving them. Geneca CEO Joel Basgall explains what type of culture makes your organization thrive.

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In The News

7 Crucial Things to Know Before You Start a Business

When starting a business there are many lessons to be learned along the way. This Inc article helps you to stay ahead of the game by listing the seven crucial lessons Joel Basgall learned when he co-founded Geneca.

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