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‘I Don’t Want Your Money,’ Said No Entrepreneur Ever—Until Now

When founding a business, it is not all about how much funding you can get. It is about getting the right money from the right people. Geneca CEO Joel Basgall explains how your business goals can crumble if you choose the wrong investors in his article in Success.

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Technology Enhances The Brand Experience

It’s time for your brand to embrace the tech experience, if only because your competition is already doing it with theirs. Your company may not be a tech company, but what you know and do can be the source to providing a brand-enhancing technology experience. Geneca VP of Marketing Michael Klynstra explains where to start in his latest CMO piece.

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How to Be Totally Present and Productive

Being totally in the moment lets you consistently produce your best results. In his most recent Entrepreneur article, Geneca CEO Joel Basgall explains how to be truly focused and present.

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Are We Being Innovative Yet?

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative. Genecians Kenton Bohn and Ryan McClish discuss how to build a workplace culture that empowers employees to try on new ways of thinking in their latest StickyMinds article.

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Geneca is One of the “Best and Brightest Companies to Work For” in the Nation

Geneca is honored to be named one of the Nation's "Best and Brightest Companies to Work For” by the National Association of Business Resources for the third year in a row.

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Every CMO Is A Software CMO

Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra.

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