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Are We Being Innovative Yet?

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative. Genecians Kenton Bohn and Ryan McClish discuss how to build a workplace culture that empowers employees to try on new ways of thinking in their latest StickyMinds article.

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Geneca is One of the “Best and Brightest Companies to Work For” in the Nation

Geneca is honored to be named one of the Nation's "Best and Brightest Companies to Work For” by the National Association of Business Resources for the third year in a row.

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Every CMO Is A Software CMO

Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra.

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Digital Innovation: Getting Your Idea Off the Ground

Features of a new product are key to its success, but many companies make the same mistakes when deciding what features are in or out. In the latest edition of Healthcare Business Today, Genecian Clare Anderson gives some suggestions on how to avoid common pitfalls when designing and developing new products.

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The Real Reason the Castaways Never Escaped Gilligan’s Island

The castaways on Gilligan’s Island failed to escape the island because they didn’t have the right incentives. Geneca CEO Joel Basgall explains how misaligned incentives can inadvertently subvert a mission.

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Don’t Process Entrepreneurship Out of Your Startup

In this article with Entrepreneur, Geneca CEO Joel Basgall discusses the importance of keeping the entrepreneurial spirit alive.

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