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Geneca is One of the “Best and Brightest Companies to Work For” in the Nation

Geneca is honored to be named one of the Nation's "Best and Brightest Companies to Work For” by the National Association of Business Resources for the third year in a row.

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Every CMO Is A Software CMO

Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra.

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Digital Innovation: Getting Your Idea Off the Ground

Features of a new product are key to its success, but many companies make the same mistakes when deciding what features are in or out. In the latest edition of Healthcare Business Today, Genecian Clare Anderson gives some suggestions on how to avoid common pitfalls when designing and developing new products.

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The Real Reason the Castaways Never Escaped Gilligan’s Island

The castaways on Gilligan’s Island failed to escape the island because they didn’t have the right incentives. Geneca CEO Joel Basgall explains how misaligned incentives can inadvertently subvert a mission.

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“Let’s Just Get Started and We Can Figure Out the Details Later”

Everyone involved in a project needs to be aligned on what defines success before development begins. Otherwise, you are headed for trouble. Genecians Ryan McClish and Kenton Bohn explain why requirements and objectives should be clearly defined now rather than later.

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In Software Development, Execution Isn’t Everything

Despite popular belief, execution is not everything when it comes to software development. In this article with TechWell, Geneca CEO Joel Basgall explains how even the best execution can’t overcome a terrible idea, a lack of shared expectations, or anything less than a total commitment to achieving excellence.

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