OUR SERVICES
SOFTWARE PRODUCT STRATEGY, DEVELOPMENT & SUPPORT
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Award-Winning Software Products

Many of the most forward-thinking, fastest growing companies in the U.S. choose Geneca to build software products that create revenue and drive customer engagement. Find out why.


Geneca Product Development Lifecycle

Software Product Strategy

We’ll meet you wherever you are in the evolution of your product strategy. Through extensive internal and external interviews, persona development and price modeling, we’ll make sure your product is positioned to win with your buyers.

Software Product Definition & Development

Product Definition is “business-first” practice that drives the entirety of development. It makes use of our meticulously crafted corporate culture, innovative tools developed in-house, and a series of project deliverables. Definition addresses three very specific questions product development teams and stakeholders inevitably face:

Do I know what I’m getting?
Do I know what it will take to get it?
Do I know when I’ll have it?

Creating visibility throughout development is fundamental to the Geneca approach and culture. Accountability requires ownership and visibility. Visibility reduces rework and delays, making unpredictable outcomes a thing of the past.

Always see where we are and where we need to be at the executive level, the initiative level and the project level.

Use predictive analytics to identify future challenges and enable pre-emptive adjustments.

Demonstrate progress and highlight the business wins along the way.

Product Launch

Following Product Development, we take great care to orchestrate the deployment, launch, and transition of a new product and create cost-effective approaches to maintaining it.

The objectives detailed in Product Definition inform performance metrics and KPIs for the product and its success in achieving the defined business outcomes.
Let’s invent your next flagship product.

Let’s talk.

Let’s invent your next flagship product.


PNCBank We are pleased to offer project financing through a partnership with PNC Bank. Ask us for details.