“The reasons you decided to build your product can’t remain static. We must listen to our users and evolve the product to make it great.”
- Kenton Bohn
Explore customer input to improve business outcomes.
Evaluate the product’s current technical quality, product promise and business value.
Interpret user behavior, assess product gaps, and identify opportunities.
Generate ideas that address gaps and opportunities. Sift and sort solutions based on investment and value.
Work with stakeholders to update the business case and product roadmap.
Execute the new plan.
Taking a close look at customer adoption of the product usage, and evaluating where the product needs adjustments.
This client, whose brand has become synonymous with flower delivery, had experienced larger than normal volume for their Christmas season. The increase proved too much for their systems to handle and they struggled to keep up which resulted in lost orders. In anticipation of the even greater volume increase coming in February for Valentine’s Day, they reached out to Geneca to ramp up their system architecture.View Case Study