Why Launch?

The good news – your product is built!  The bad news – your business won’t grow just because you built it.  You need a strategic product launch. Business outcomes are achieved when your customers know about your product and understand it’s value. It’s time to activate your marketing, sales and support plans.

The Geneca Difference

Do you have the plan in place to get your customers using your product?  If you’ve trusted Geneca to help you invent and build your new product, the answer is yes. Even if you haven’t, don’t worry if you aren’t completely ready.

We know that building a great software product is important, but only a small part of your intended business outcome.  After nearly two decades of observing common struggles with product adoption, we know how to help you assess the readiness of your product, your organization and your launch plan – and help you fill in any gaps that exist.