SOFTWARE PRODUCT DEVELOPMENT
We help you win with customers.
Geneca creates new ways for you to directly connect with you customers—ways that are immediate, easy to use, and facilitate better customer experiences. Whether your business needs to attract, retain or reconnect to existing customers, our inventiveness creates technology that delights and drives engagement.
Fill a market need
You’re a leader in your category, which allows you to easily spot new opportunity for a software product that better serves your customers. We build product strategies, develop software, and launch to market.
Remedy customer pain
Software connects you to your customers. When the connection breaks, it hurts. We quickly identify weak points within existing software products and develop solutions for the problem.
One of the best ways you can drive organic growth and create new revenue streams is connecting to your customers via software. We work with you to craft product strategies that turn your ideas and expertise into revenue-generating software products.
Outpace competitive pressures
There’s a small window of time to respond when competitors digitize their offering, developing new software products and tools. We create and evolve software to recapture market share and outpace your rivals.
Digitize existing products
Organizations everywhere are digitizing existing products and services, while others are discovering they’re sitting on an everyday tool or technique they should be selling at scale. We lead you from initial product concept to strategy, development, launch and everywhere in between.
Meet increased demand
When you receive complaints about your user experience, can no longer integrate with customer systems or simply can’t keep up with increased demand and throughput—chances are that customers have outgrown your software product. We can rebuild broken, failed or outgrown software products and strategies.
We work with you through the entire
software product development lifecycle.
Do I know what I’m getting?
Do I know what it will take to get it?
Do I know when I’ll have it?
- Always see where you are and where you need to be at the executive level, the initiative level and the project team level.
- Use predictive analytics to identify future challenges and enable pre-emptive adjustments.
- Demonstrate progress and highlight the business wins along the way.
Following Product Development, we take great care to orchestrate the deployment, launch, and transition of a new product and create cost-effective approaches to maintaining it.
The objectives detailed in Product Definition inform performance metrics and KPIs for the product and its success in achieving the defined business outcomes.
A few other things we do
- Go-to-Market strategy
- Product Market-Readiness Assessment
- Software product development
- Product launch planning (internal/external)
- New product training
- Monitoring, measurement and assessment
- Software product ideation and concepting
- Competitive analysis
- Customer research
- Product Discovery
- Product strategy and roadmapping
- Program Management
- Organizational change management