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3 Advertising Tips That Will Attract Millennials

3 Advertising Tips That Will Attract Millennials

Providing a meaningful experience to millennials is essential to running a successful marketing campaign today. However, a meaningful message can only serve its purpose when exposed to the right audience. Previously, we’ve discussed how the millennial experience is...
Company Contention: Manager Misconceptions

Company Contention: Manager Misconceptions

Alright…..you’ve made it round 4. You’ve duked out the divide between managers and employees, you’ve combatted the communication conflict and you’ve fought the feedback feud. Take a deep breath, it’s been a hell of a match and the end is in sight. Like any good boxer,...
Make it Meaningful: Marketing to Millennials

Make it Meaningful: Marketing to Millennials

Studies show that the average person views anywhere from 3,000 to 20,000 advertisements per day.  Though the range is quite extreme, testing the research on your own could prove to be difficult. Do you consciously count the ads you view in your morning routine alone?...
Company Contention: Feedback Feud

Company Contention: Feedback Feud

Time for Round 3! What comes around every year and is pretty much dreaded by everyone involved? If you guessed winter in Chicago, I’d say you were close! However, today we’re talking about annual employee reviews. In one corner, we have our employee. He’s feeling...
Millennials: A New Generation of Marketing

Millennials: A New Generation of Marketing

As a group, millennials will spend trillions of dollars during their lifetimes. How can you make sure it’s at your company and not at your competitors’? Each morning, I pull into the parking lot, grab my bag and my coffee cup, and make my way into the building. I walk...
4 Ways to Invest in the Millennials of the Future

4 Ways to Invest in the Millennials of the Future

No one can be sure of what the future holds, but we feel confident that it will involve millennials. This generation has already had such a strong impact on the way we do everything from business to pop culture, and it looks like that won’t be slowing down anytime...
Company Contention: Management Melee

Company Contention: Management Melee

Everyone has come across a bad manager at some point in his or her life, am I right? It may have been the absentee boss you rarely interacted with during your first part-time job in high school or the micromanager you encountered when you began your first job in the...