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Marketing to Millennials: Convenience vs. Concern

Marketing to Millennials: Convenience vs. Concern

There are many lessons we learned throughout our childhood that were simple, basic, and meant to lay the foundation for life-long safety. Look both ways before you cross the street, wear your seatbelt, keep your fingers away from electrical outlets, and what many can...
3 Advertising Tips That Will Attract Millennials

3 Advertising Tips That Will Attract Millennials

Providing a meaningful experience to millennials is essential to running a successful marketing campaign today. However, a meaningful message can only serve its purpose when exposed to the right audience. Previously, we’ve discussed how the millennial experience is...
Make it Meaningful: Marketing to Millennials

Make it Meaningful: Marketing to Millennials

Studies show that the average person views anywhere from 3,000 to 20,000 advertisements per day.  Though the range is quite extreme, testing the research on your own could prove to be difficult. Do you consciously count the ads you view in your morning routine alone?...
Company Contention: Management Melee

Company Contention: Management Melee

Everyone has come across a bad manager at some point in his or her life, am I right? It may have been the absentee boss you rarely interacted with during your first part-time job in high school or the micromanager you encountered when you began your first job in the...
Retaining Millennials, Can You Even?

Retaining Millennials, Can You Even?

Gone are the days when employees had to physically punch a time card as they arrived for the workday and again when it was time to go home. The traditional nine to five workdays are also becoming a thing of the past, as workers are receiving more autonomy when it...
Why You Should Hire Millennial Job Hoppers

Why You Should Hire Millennial Job Hoppers

So, let’s get this out of the way. A job hopper is a person who regularly switches from one position or company to the next. In today’s working world, job hopping comes with the negative connotation of sabotaging oneself and it is assumed these people will have a...