What’s the difference between eating dinner at home versus eating dinner at a restaurant? While you don’t eat software, you can often think of it in the same way. Right away, some obvious differences might include price, time, quality, and overall experience. Eating...
What is Custom Application Development? Custom application development is exactly what it sounds like–computer software that is tailored exactly to your business, your customers, your needs. Whether the software is a web-based application, a mobile app, or both...
Contact Us Teams are composed of individuals impacted by their own organization’s culture, which can prove to be a challenge if you don’t account for this at the start of a project. In a recent post, we examined the impact of organizational culture...
For average consumers, most financial service companies appear to be the same. Whether it’s insurance, banks, or financial advisors, in the consumer’s eyes their differences are negligible. As a financial service company, the problem isn’t understanding your...
Geneca, a custom software developer in Chicago, is thrilled to be named one of Fortune’s top 50 best small workplaces. Fortune partnered with global people analytics firm, Great Place to Work, to collect and analyze feedback from surveys given to over 158,000 US...
Management consultants have a unique set of skills most professionals envy. Often working closely with C-Suite level executives, consulting firms carry the heavy responsibility of helping entire corporations improve their overall performance across a variety of...
Innovations in technology have completely transformed the way consumers make purchases, and for retailers, all roads lead to digital. The current desire for convenience and speed consistently directs consumers to digital channels, making it crucial for retailers to...
Management consulting firms work across a wide variety of industries and are always looking for ways to offer new services and increase business. In order to serve today’s technology savvy customers and employees, it is more important than ever for companies to adapt...
The retail industry has undergone dramatic changes that have tested many businesses’ resilience and flexibility. Retailers who refuse to stay on top of the latest technology trends will inevitably notice major declines in both revenue and customer experience....
“Agile” and “Waterfall” both refer to software development methodologies used when creating new and updating existing software. The Waterfall methodology refers largely to what it sounds like, a waterfall: The software development life cycle cascades linearly from one...
Geneca is incredibly excited to be ranked #13 as Best Place to Work in Chicago for 2018! Great Places to Work surveys over 11,000 employees at all different levels in the Chicago area to determine employee satisfaction within the workplace. The list of rankings...
Geneca is proud to be ranked number five in the Small Companies category of Best Places to Work in Illinois! Each year The Daily Herald Business Ledger sponsors a statewide competition that awards small, medium and large-sized companies in Illinois a ranking based on...
Geneca is proud to be ranked 18th on Crain’s 2018 Top 100 Places to Work in Chicago! Each year Crain’s Chicago Business selects the companies where employees love to work the most. Geneca is thrilled to announce that we are ranked 18th on Crain’s 2018 Top 100 Places...
If you feel that dragging a passenger off a plane is an acceptable solution to getting airline personnel onto an overbooked flight, stop reading now. If HOW your product strategy objectives are met is important to you, carry on. The US airline incident this past...
If software product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver the expected results. While in some cases, adoption may remain high when software product success is lower than...
In the product strategy phase, objectives of participants in the conference room and at a remote location may be the same, but the experience is different. Effectively managing product strategy facilitation means adapting your strategy for a remote audience. First,...
The terms User Experience (UX) and User Interface (UI) are commonly used in not only dialogue surrounding technology, but business in general. We’ve found that while UX and UI are familiar terms to the business community at large, a fair amount of confusion about them...
Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues that fuzzy words – or ambiguous terms – helps the development process, particularly...
In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its purpose in life – that’s the foundation, or “the why” of the product. When developing, we write stories...
Trading encyclopedias for Google, VHS for online streaming and landlines for iPhones, millennials are a generation of simplicity, ease-of-use, and access. Millennials currently represent the largest portion of the American workforce. A recent study took a...
