Geneca Announces Organizational Changes to Sharpen Focus on Providing Value to the Business Community


Posted by Geneca - 27 January, 2011

Oakbrook Terrace, IL., January 27, 2011 -- Geneca announced today organizational changes to expand its impact on Chicago businesses and the community. Additionally, these changes will provide Geneca employees with even greater opportunities for personal and professional growth. These changes come on the heels of significant achievements, including consistent double digit growth through the 2009-2010 recession; wide recognition as one of Chicago’s top places to work; consistent delivery of business value to customers; and ongoing contributions to social and community causes.

“The changes we are making strengthen our ability to deliver business value through custom software and reinforce the culture and practices that have made our progress possible,” states Joel Basgall, Co-founder, President and newly appointed CEO. “These changes also fuel our drive to become the go-to custom software company in Chicago.

“Business leaders crave outcomes they can count on from their software investments. We believe setting project teams up for success by removing obstacles makes it possible to predictability deliver value, every time. It’s all about building business value and we’ve made remarkable progress toward this over the past decade, especially the last few years.”

Basgall’s immediate priority is to lead Geneca to become an employee-driven organization. In addition to Basgall’s new role as CEO, effective immediately:

  • Mark Hattas, co-founder and former CEO, takes on the role of Chairman. As Chairman, Hattas continues his focus on business development and civic opportunities for Geneca, including active involvement on the boards of i.c. stars, Charles Tillman's Cornerstone Foundation, and the Chicagoland Chamber of Commerce. Mark envisions expanding this civic work to include improving long-term job opportunities and the standard of living for people living in Chicago and beyond.
  • In his new role as CTO, Bob Zimmerman continues to build on his work as the driving force behind Getting Predictable, the requirements definition and project best practices that are the foundation of Geneca’s mission to make software development predictable. Additionally, he will extend these best practices to leverage more value for clients and new growth opportunities for Geneca.

“We expect these changes to strengthen Geneca’s position in Chicago’s business and civic communities,” states Basgall. “They will help us sharpen our focus on delivering value to our customers and supporting our employees.”

About Geneca
Custom software development firm, Geneca, works closely with Chicago-based businesses to improve the competitive position of the Chicago marketplace. Well known for its use of Getting PredictableSM, the groundbreaking software requirements practices, Geneca is committed to setting its employees and clients up for success. Learn more about Geneca at Visit Geneca’s blog at


Topics: News

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