Fresh Genecian Thinking.

A Shared Language: Why You Need One & How to Create It

Take a minute to think about the words you use to communicate with others. Have you ever struggled to come up with the ‘right’ word to convey your exact meaning? 
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Thrill Rides & Neckties: The Power of a Shared Language for Innovation

What can a necktie and a virtual reality thrill ride teach us about the power of shared language and innovation? A lot, actually!
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The 3 I's of Innovation: Interrupt

Human interaction today is saturated with continuous interruption, demonstrated most obviously by our addiction to the real-time access of smartphones and social media.  ...
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5 Ways You Can Innovate Products like Apple!

When you think of companies that have a reputation for excellence in innovation, Apple most likely comes to mind. Steve Jobs once said: "To turn really interesting ideas ...
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Software Is The Key To Brand Differentiation

In a Middle Market Executive interview, CEO Joel Basgall explains why every company is a software company and how understanding this can help your business gain a ...
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Why Most Agendas Actually Ruin Meetings

Everyone is told how important agendas are for keeping meetings on point and on track. So why are so many meetings a waste of time? In Geneca CEO Joel Basgall’s most ...
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