Fresh Genecian Thinking.

A Shared Language: Why You Need One & How to Create It

Take a minute to think about the words you use to communicate with others. Have you ever struggled to come up with the ‘right’ word to convey your exact meaning? 
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Thrill Rides & Neckties: The Power of a Shared Language for Innovation

What can a necktie and a virtual reality thrill ride teach us about the power of shared language and innovation? A lot, actually! I recently spent a week in Orlando with ...
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The 3 I’s of Innovation: Defining Goals for Your Organization

Participate in a strategy session at just about any leading product-driven organization today and you’ll be hard pressed not to be inundated with the word innovation. 
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15 Highly Underrated Steps to Launching a Product

Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear ...
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Technology Enhances The Brand Experience

It’s time for your brand to embrace the tech experience, if only because your competition is already doing it with theirs. Your company may not be a tech company, but ...
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Build a Culture of Ownership at Your Company

Most organizations believe it is important to build a culture of accountability. However, this can actually create problems instead of solving them. Geneca CEO Joel ...
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