Fresh Genecian Thinking.

Processing the Millennial Experience

I remember the day I ruined TV dinners for my father.  No, I did not burn his supper.  I introduced him to the microwave. 
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Millennials Around the World: Exploring the Meaning

The other day, I was finalizing my plans for my upcoming trip to Europe, when I started thinking, what are the “Me’s (other millennials, born between 1980-2000)” like in ...
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Inside a Digital Transformation

Positioning your business for growth is always a challenge, especially when that growth involves digital transformation. In this article, Geneca CTO David Katauskas ...
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Geneca's CEO: 'Radical' Software Expansion Would Benefit Many ...

Joel Basgall, Geneca’s CEO, discusses the importance of improving products and increasing capabilities with software, especially for companies that may not typically use ...
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