Fresh Genecian Thinking.

The 3 I's of Innovation: Interrupt

Human interaction today is saturated with continuous interruption, demonstrated most obviously by our addiction to the real-time access of smartphones and social media.  ...
READ MORE

The 3 I's of Innovation: Iterate

It’s no secret that remarkable success rarely comes without failures, demonstrated by a finding that 70% of new products fail to meet market demands. Most organizations ...
READ MORE

The 3 I’s of Innovation: Invent

Last week, we defined “invent” as the act of creating something purely new, as part of our 3 I’s of Innovation blog series that also includes “iterate” and “interrupt.” ...
READ MORE

The 3 I’s of Innovation: Defining Goals for Your Organization

Participate in a strategy session at just about any leading product-driven organization today and you’ll be hard pressed not to be inundated with the word innovation. 
READ MORE

Finding Fresh Ideas

    It’s hard to generate new ideas. It’s even harder to generate ideas that succeed. As new product failure rates hover around 70%, discovering new ways to grow revenue ...
READ MORE