Fresh Genecian Thinking.

Product Adoption and the Power of User Communities

If product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver expected results. 
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15 Highly Underrated Steps to Launching a Product

Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear ...
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Why up to 75% of Software Projects Will Fail

  Oakbrook Terrace, IL., March 16, 2011 – Many executives are feeling worn down by confusion around project business objectives and recognize the need for more ...
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Digital Innovation: Getting Your Idea Off the Ground

Features of a new product are key to its success, but many companies make the same mistakes when deciding what features are in or out. 
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What Does Digital Transformation Have to Do with Me?

Regardless of what your business does or provides, the customers you serve today are leading increasingly digital lives. This is forcing you to think like a software ...
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Top 6 Things to Remember When Starting Up a Software Project

by Clare Anderson In the world of product development, most project leaders have only one or two opportunities a year to start a brand new project. While we’re good at ...
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