Fresh Genecian Thinking.

Product Adoption and the Power of User Communities

If product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver expected results. 
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When Fuzzy Language Can Hurt Your Development Process

Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues ...
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Does Fuzzy Language Help or Hurt the Software Development Process?

In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its ...
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A Shared Language: Why You Need One & How to Create It

Take a minute to think about the words you use to communicate with others. Have you ever struggled to come up with the ‘right’ word to convey your exact meaning? 
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Thrill Rides & Neckties: The Power of a Shared Language for Innovation

What can a necktie and a virtual reality thrill ride teach us about the power of shared language and innovation? A lot, actually!
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