Does Fuzzy Language Help or Hurt the Software Development Process?
- Clare Anderson
In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its ...READ MORE
3 Keys to Launching Products Customers Will Actually Use
- Jonathan Devito
In an environment where up to 70% of new products fail to meet market expectations, effectual innovation isn’t necessarily tied to the “perfect” product.READ MORE