Fresh Genecian Thinking.

Software Does Not Get Better with Age

15 year old scotch can be fabulous.  15 year old software can be risky.  What will you do when the software product that runs your business, helps close sales, and ...
READ MORE

Innovation vs. Disruption: The Tale of the Tape

Both innovation and disruption sound great on paper for any business aiming to distinguish itself from the competition, but do audiences know the difference? Many ...
READ MORE

You Need to Become a Software Company... or Die

Everyone knows we live in an increasingly digital economy.  But your company isn't a software company....right?
READ MORE

How to Make Money in Software (No Matter What Company You Run)

The problem with making a strategic software investment decision using a broad standard is the total lack of context.  
READ MORE

To Find More Customers, Think Like a Software Company

Early on the idea of an “Application Economy” was revolutionary. 
READ MORE

What Does Digital Transformation Have to Do with Me?

Regardless of what your business does or provides, the customers you serve today are leading increasingly digital lives. This is forcing you to think like a software ...
READ MORE