3 Keys to Launching Products Customers Will Actually Use

3 Keys to Launching Products Customers Will Actually Use

In an environment where up to 75% of new software products fail to meet market expectations, effectual innovation isn’t necessarily tied to the “perfect” product. Reaching customers means launching products that easily blend into the real life of the buyer, striking...
3 Reasons Businesses Build a Process

3 Reasons Businesses Build a Process

So often, our client discussions turn to innovation. Many wonder whether creativity is managed by a repeatable process or if it’s simply born of the Eureka effect.  The answer? Yes. When tasks are strikingly similar or repeatable, process is very effective....
15 Highly Underrated Steps to Launching a Product

15 Highly Underrated Steps to Launching a Product

Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear strategy yet for getting that shiny new object into the hands of your target customers. A successful...
Are We Being Innovative Yet?

Are We Being Innovative Yet?

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative....
Getting Back to Basics: Delivering Approved Requirements

Getting Back to Basics: Delivering Approved Requirements

Effectively communicating requirements and earning stakeholder approval require a combination of technical and software skills. This article offers ideas on how to present requirements to stakeholders with confidence and win their approval. Read the full article...
Five Principles from Chess To Change Your Software Game

Five Principles from Chess To Change Your Software Game

Chess and software have many of the same core principles. Learning about one can help you learn about the other. Genecian Charlie Hill explains the five principles chess and software have in common so that you can improve your game in both. Read the full article...
Software Is The Key To Brand Differentiation

Software Is The Key To Brand Differentiation

In a Middle Market Executive interview, CEO Joel Basgall explains why every company is a software company and how understanding this can help your business gain a competitive edge. How Your Company Became a Software Company and May Not Even Know It
Is Application Economy an Architectural Moment?

Is Application Economy an Architectural Moment?

It is no longer “business as usual” for software architects. The “Application Economy” requires all businesses to think and act like nimble software companies in order to keep up with the changing needs of their customers. Read the full article...
Getting Back to the Basics: Requirements Techniques

Getting Back to the Basics: Requirements Techniques

A job interview is a common way people decide whether you are a cultural fit and satisfy the requirements of the role. In the second installment of our series in Modern Analyst, “Business Analysis – Getting Back to Basics,” Genecian BA Charlene Ceci explains how a job...
Top 6 Things to Remember When Starting Up a Software Project

Top 6 Things to Remember When Starting Up a Software Project

In the world of product development, most project leaders have only one or two opportunities a year to start a brand new project. While we’re good at planning kick-off meetings and tweaking an agenda to meet the needs of our new project, we’re often a bit rusty at...
Every CMO Is A Software CMO

Every CMO Is A Software CMO

Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra. Read the full article here: In Software Development, Execution Isn’t...
In Software Development, Execution Isn’t Everything

In Software Development, Execution Isn’t Everything

Despite popular belief, execution is not everything when it comes to software development. In this article with TechWell, Geneca CEO Joel Basgall explains how even the best execution can’t overcome a terrible idea, a lack of shared expectations, or anything less than...
Software Does Far More Than Level The Playing Field

Software Does Far More Than Level The Playing Field

Despite how tirelessly a company pursues excellence in every aspect of its business, it will eventually hit a wall where further growth and optimization seem futile. So now what? In this article with CMO, Geneca’s VP of Marketing Michael Klynstra explains how software...
Top 5 Things to Tell Your Kids About Software Development

Top 5 Things to Tell Your Kids About Software Development

When I was a kid I was told not to do a lot of things. Did that always stop me? Not really. That’s part of being a kid. It’s in our nature to defy logic, be annoying, and satisfy our curiosity. That said (and because I know my kids will inevitably be as...
Why Am I Always Getting Bad News in the Eleventh Hour?

Why Am I Always Getting Bad News in the Eleventh Hour?

Despite software playing a larger role in the enterprise, 50-80% of software projects fail to satisfy the business goals. Why is it that business people and technologists seem to have such trouble collaborating? And how do we fix that? Geneca’s Ryan McClish and Kenton...