“Very few (products) die from competition, most commit suicide because they fail to make something users love.”
- Stanford Startup Course
Define what must be built to achieve the business goals.
Predict trouble before it starts with the Interface Catalog, VWG and Joornal.
Show business value created in regular showcases.
Design internal and external Marketing & Communication plans.
Evolve the processes and culture to utilize the new product.
Deliver a product that exceeds expectations.
Discovery – Articulating and negotiating the boundaries for the product vision.
Getting Predictable Definition – Geneca’s proprietary approach to creating a shared product vision.
Architecture – Engineering approach to making the product a scalable, long-living, feature rich business investment.
Infrastructure – Create the technology environment to ensure that your business can predictably access the software product.
Code & Test – Agile approach to generating high-quality software.
Tactics & Timeline
Onboarding & Training
Culture: Mission, Values and Goals
Marketing Automation and Platform Setup – Evaluation of the best tools and technology to launch marketing materials to customers.
Collateral Creation – Create messaging guidelines and templates for use across all marketing materials and channels that generate product sales.
This client, a provider of technology services, was in the process of making alterations to software they support for their customer, a large payment processing firm.View Case Study