“Products don’t just grow wings and fly into the hands of customers on their own; it takes strategic marketing, sales and organizational planning to convince buyers that they need what you are selling.”
- Patti Heath
Determine the best methods to reach the target audience and where to find them.
Refine messaging about the product's features and benefits for internal rollout.
Develop customer facing marketing communications.
Provide training for employee’s on the products features and benefits.
Determine the operational needs based on business and technology requirements.
Develop quick start material to aid adoption of the product with the target audience.
Promote the product with content and advertising through appropriate channels
Operational Support: Checklist of business and technology operations that ensures your company is ready to successfully launch and support the new product.
Product Launch Training: Employee training manuals and communications to educate employees on the new products features and benefits, as well as its strategic value to the organization. This product readiness training helps all employees understand their role in the success of the new product.
Guides and videos created for product release to drive adoption by the target audience.
Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear strategy yet for getting that shiny new object into the hands of your target customers.Read More