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The 3 I’s of Innovation: Interrupt

The 3 I’s of Innovation: Interrupt

Human interaction today is saturated with continuous interruption, demonstrated most obviously by our addiction to the real-time access of smartphones and social media.  As humans, we experience interruption in a way that aligns closely with the commonly used...
The 3 I’s of Innovation: Iterate

The 3 I’s of Innovation: Iterate

It’s no secret that remarkable success rarely comes without failures, demonstrated by a finding that 70% of new products fail to meet market demands. Most organizations distinguish innovation as the desired destination, yet the stops (and detours) along the way often...
The 3 I’s of Innovation: Invent

The 3 I’s of Innovation: Invent

Last week, we defined “invent” as the act of creating something purely new, as part of our 3 I’s of Innovation blog series that also includes “iterate” and “interrupt.” In an age where every idea has already been brought to life, it’s next to impossible to create...
3 Keys to Launching Products Customers Will Actually Use

3 Keys to Launching Products Customers Will Actually Use

In an environment where up to 70% of new products fail to meet market expectations, effectual innovation isn’t necessarily tied to the “perfect” product. Reaching customers means launching products that easily blend into the real life of the buyer, striking the right...