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Customer Service as a Marketing Tool

Never underestimate the marketing power of excellent customer service. Millennials place a great deal of value on experience. Not only traveling to experience the world, or trying new exciting things but millennials pay attention to how interactions and transactions...
Millennial’s Talk: What Are They Saying About You?

Millennial’s Talk: What Are They Saying About You?

Have you ever noticed the power a “word of mouth” review can have on you? Think about it- a recent item you purchased, a hotel you are staying at, a clothing brand you are using – how did you learn about it? In today’s society, especially for millennials, we...
Marketing to Millennials: Convenience vs. Concern

Marketing to Millennials: Convenience vs. Concern

There are many lessons we learned throughout our childhood that were simple, basic, and meant to lay the foundation for life-long safety. Look both ways before you cross the street, wear your seatbelt, keep your fingers away from electrical outlets, and what many can...
Marketing to Millennials: Social Media

Marketing to Millennials: Social Media

After I filled my plate with chips, dip, and hot wings, I put forth my best impression of Sheldon Cooper (from the Big Bang Theory) as I looked for the perfect seat. Once I was centered and in front of the TV, with ample sound and comfort, I was finally ready for the...
3 Advertising Tips That Will Attract Millennials

3 Advertising Tips That Will Attract Millennials

Providing a meaningful experience to millennials is essential to running a successful marketing campaign today. However, a meaningful message can only serve its purpose when exposed to the right audience. Previously, we’ve discussed how the millennial experience is...