Customer Service as a Marketing Tool

Customer Service as a Marketing Tool

Never underestimate the marketing power of excellent customer service. From a friendly smile to going above and beyond, a customer or client wants their purchasing experience to be easy, efficient, and personalized. Most of all they want to be made to feel like...
Every CMO Is A Software CMO

Every CMO Is A Software CMO

Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra. Read the full article here: In Software Development, Execution Isn’t...