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Is Application Economy an Architectural Moment?

Is Application Economy an Architectural Moment?

It is no longer “business as usual” for software architects. The “Application Economy” requires all businesses to think and act like nimble software companies in order to keep up with the changing needs of their customers.

Customer Service as a Marketing Tool

Never underestimate the marketing power of excellent customer service. Millennials place a great deal of value on experience. Not only traveling to experience the world, or trying new exciting things but millennials pay attention to how interactions and transactions...
Millennial’s Talk: What Are They Saying About You?

Millennial’s Talk: What Are They Saying About You?

Have you ever noticed the power a “word of mouth” review can have on you? Think about it- a recent item you purchased, a hotel you are staying at, a clothing brand you are using – how did you learn about it? In today’s society, especially for millennials, we...
Marketing to Millennials: Convenience vs. Concern

Marketing to Millennials: Convenience vs. Concern

There are many lessons we learned throughout our childhood that were simple, basic, and meant to lay the foundation for life-long safety. Look both ways before you cross the street, wear your seatbelt, keep your fingers away from electrical outlets, and what many can...
Marketing to Millennials: Social Media

Marketing to Millennials: Social Media

After I filled my plate with chips, dip, and hot wings, I put forth my best impression of Sheldon Cooper (from the Big Bang Theory) as I looked for the perfect seat. Once I was centered and in front of the TV, with ample sound and comfort, I was finally ready for the...