Never underestimate the marketing power of excellent customer service. From a friendly smile to going above and beyond, a customer or client wants their purchasing experience to be easy, efficient, and personalized. Most of all they want to be made to feel like...
Trading encyclopedias for Google, VHS for online streaming and landlines for iPhones, millennials are a generation of simplicity, ease-of-use, and access. Millennials currently represent the largest portion of the American workforce. A recent study took a...
What do millennials want? If you knew the answer to that, you probably wouldn’t be interested in reading this blog. But I want to let you in on a secret: millennials want what everyone else wants. We’ve just been taught that we don’t have to settle. With so many...
I recently attended a presentation by a colleague of mine. I would guess her to be in her early- to mid-fifties. Her presentation was on using technology to market IT services. She impressed me with her up-to-date knowledge on things like QR codes and smartphone...