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Product Adoption and the Power of User Communities

Product Adoption and the Power of User Communities

If product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver expected results. While in some cases, adoption may remain high when product success is lower than hoped, understanding...
When Fuzzy Language Can Hurt Your Development Process

When Fuzzy Language Can Hurt Your Development Process

Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues that fuzzy words – or ambiguous terms – helps the development process, particularly...
A Shared Language: Why You Need One & How to Create It

A Shared Language: Why You Need One & How to Create It

Take a minute to think about the words you use to communicate with others. Have you ever struggled to come up with the ‘right’ word to convey your exact meaning? In business, we use language to communicate with our team to achieve common goals. The words we choose...