Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues that fuzzy words – or ambiguous terms – helps the development process, particularly...
In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its purpose in life – that’s the foundation, or “the why” of the product. When developing, we write stories...
Take a minute to think about the words you use to communicate with others. Have you ever struggled to come up with the ‘right’ word to convey your exact meaning? In business, we use shared language to communicate with our team to achieve common goals. The words we...
What can a necktie and a virtual reality thrill ride teach us about the power of shared language and innovation? A lot, actually! I recently spent a week in Orlando with my family enjoying the breadth of entertainment offered by the area’s theme parks. Having visited...
