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Marketing to Millennials: Convenience vs. Concern

Marketing to Millennials: Convenience vs. Concern

There are many lessons we learned throughout our childhood that were simple, basic, and meant to lay the foundation for life-long safety. Look both ways before you cross the street, wear your seatbelt, keep your fingers away from electrical outlets, and what many can...
Product Adoption and the Power of User Communities

Product Adoption and the Power of User Communities

If product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver the expected results. While in some cases, adoption may remain high when product success is lower than hoped,...
Defining the Blurry Lines of UX and UI

Defining the Blurry Lines of UX and UI

The terms User Experience (UX) and User Interface (UI) are commonly used in not only dialogue surrounding technology, but business in general. We’ve found that while UX and UI are familiar terms to the business community at large, a fair amount of confusion about them...