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Product Adoption and the Power of User Communities

Product Adoption and the Power of User Communities

If product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver the expected results. While in some cases, adoption may remain high when product success is lower than hoped,...
The Millennial UX: Confidence is King

The Millennial UX: Confidence is King

Trading encyclopedias for Google, VHS for online streaming and land lines for iPhones, millennials are a generation of simplicity, ease-of-use and access. Millennials currently represent the largest portion of the American workforce. A recent study took a...