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Satisfy your brain hunger with our blog of fresh Genecian thinking.

Forge new markets, find more ways to make the invisible profitable, capitalize on connectedness and uncover new growth.

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If you’re interested in references or guest posts from Geneca, please contact Kenton Bohn.


Latest Blog Posts

3 Tips for Choosing the Right Idea

Apr 28, 2017

  Fresh ideas are the foundation of innovation. It’s widely believed that building a pipeline of ideas is the ultimate weapon for leading organizations but real value stems from developing a strategy to choose them wisely.

Finding Fresh Ideas

    It’s hard to generate new ideas. It’s even harder to generate ideas that succeed. As new product failure rates hover around 70%, discovering new ways to grow revenue is a daunting prospect for organizations.

Disrupting Process to Achieve Greatness

  True innovators know one thing for sure: past performance is not an indicator of future results. The road to sustainable disruption is a windy one and to stay competitive, organizations must know how to navigate inevitable curves.

3 Reasons Businesses Build a Process

So often, our client discussions turn to innovation. Many wonder whether creativity is managed by a repeatable process or if it’s simply born of the Eureka effect.  The answer? Yes.

The Ultimate Checklist for Your Next Ideation Workshop

Mar 24, 2017

  The only constant is change. Businesses know that innovation is crucial to staying ahead of competition and are under more pressure than ever to generate new ideas. The process of cultivating a culture of innovation can be tricky; it’s easy to lean on concepts from the past or settle into familiar ruts.

Innovation vs. Disruption: The Tale of the Tape

Both innovation and disruption sound great on paper for any business aiming to distinguish itself from the competition, but do audiences know the difference? Many companies – especially startups – make liberal use of these words that connote change and creativity but the result is a blurred business definition of both words that can be confusing.

Top 3 Companies that Mastered Product Innovation in 2016

Mar 14, 2017Innovation

One of the biggest challenges of product innovation is creating an element of surprise. What does this mean? As consumers, we tend to gravitate towards products or services that fulfill a need, whether we realize that need or not.

5 Reasons Innovation is Crucial to Staying Ahead of the Competition

Feb 27, 2017Business, growth, Innovation

Even the most successful businesses face customer, competitive, and business growth challenges. The factors which led to stunning success in times past may not be what leads you to success in the future. 1) Lack of innovation can kill your company. Let’s face it. It's hard to be competitive... especially when you're dead. Hootsuite's CEO, Ryan Holmes, notes in a LinkedIn article:

15 Highly Underrated Steps to Launching a Product

Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear strategy yet for getting that shiny new object into the hands of your target customers.

Constant Reinvention: Can It Be Baked into Your Organization's DNA?

When it comes to making a business thrive, past success is not a guaranteed indicator of future success. In today's ever-evolving and increasingly competitive business ecosystem, change is becoming "the new normal."


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