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The 3 I’s of Innovation: Invent

The 3 I’s of Innovation: Invent

Last week, we defined “invent” as the act of creating something purely new, as part of our 3 I’s of Innovation blog series that also includes “iterate” and “interrupt.” In an age where every idea has already been brought to life, it’s next to impossible to create...
Involve Users and Improve Adoption

Involve Users and Improve Adoption

The Client A toll road operator The Business Need This company was looking for a way to test a new application to determine if it was acceptable. They also needed to familiarize their staff with the application and confirm that all the features needed by the users...
Assessment Prepares Client for Product Launch

Assessment Prepares Client for Product Launch

The Client Worldwide management consulting firm The Business Need As a major meeting for high level product decision making approached, Geneca was contacted by the product manager at the firm. She wanted an independent assessment of an upcoming release of a new...
3 Keys to Launching Products Customers Will Actually Use

3 Keys to Launching Products Customers Will Actually Use

In an environment where up to 70% of new products fail to meet market expectations, effectual innovation isn’t necessarily tied to the “perfect” product. Reaching customers means launching products that easily blend into the real life of the buyer, striking the right...
9 Ways to Strengthen a Distributed Team

9 Ways to Strengthen a Distributed Team

Working remotely has evolved from an emerging trend to the new normal. Productivity is the assumed result of eliminating the commute to the office, yetgetting more hours to work is not the same as actually getting more done. Achieving success in remote work stems...