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Fresh Genecian Thinking

Geneca Custom Software Generating Revenue

On Point Organizational Design

The Client Worldwide management consulting firm The Business Need The client came to Geneca because they were having challenges with their development partner for their largest custom product. Why Did This Need Exist? For the product they had been developing over five...

Breaking Down Internal and External Obstacles

The Client A national insurance company chartered to leverage market opportunities its health care insurance owner cannot directly exploit. The Business Need The client had sought to launch certain new products delivering insurance add-on and upsell opportunities to...

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