Software Does Far More Than Level The Playing Field

Software Does Far More Than Level The Playing Field

Despite how tirelessly a company pursues excellence in every aspect of its business, it will eventually hit a wall where further growth and optimization seem futile. So now what? In this article with CMO, Geneca’s VP of Marketing Michael Klynstra explains how software...
Sometimes Entrepreneurs Just Need to Move the Moon

Sometimes Entrepreneurs Just Need to Move the Moon

In order to stay competitive, every business needs to experiment, test, improve and roll out – again and again, and again. Without this attitude, their focus stays on short-term goals, limiting their competitive edge. In the first article of his new series in...