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Software Does Far More Than Level The Playing Field

Software Does Far More Than Level The Playing Field

Posted by Joel Basgall – 19 August, 2014 Despite how tirelessly a company pursues excellence in every aspect of its business, it will eventually hit a wall where further growth and optimization seem futile. So now what? In this article with CMO, Geneca’s VP of...
Sometimes Entrepreneurs Just Need to Move the Moon

Sometimes Entrepreneurs Just Need to Move the Moon

Posted by Joel Basgall – 15 August 2014 In order to stay competitive, every business needs to experiment, test, improve and roll out – again and again, and again. Without this attitude, their focus stays on short-term goals, limiting their competitive edge. In...