In order to stay competitive, every business needs to experiment, test, improve and roll out – again and again, and again. Without this attitude, their focus stays on short-term goals, limiting their competitive edge. In the first article of his new series in Entrepreneur, Geneca CEO Joel Basgall explains how to make sure your company continues to challenge itself and the competition.

Why Does the Business Think Everything Should Be Simple, Fast, and Cheap?

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