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Customer Service as a Marketing Tool

Customer Service as a Marketing Tool

Never underestimate the marketing power of excellent customer service. Millennials place a great deal of value on experience. Not only traveling to experience the world, or trying new exciting things but millennials pay attention to how interactions and transactions...
Marketing to Millennials: Convenience vs. Concern

Marketing to Millennials: Convenience vs. Concern

There are many lessons we learned throughout our childhood that were simple, basic, and meant to lay the foundation for life-long safety. Look both ways before you cross the street, wear your seatbelt, keep your fingers away from electrical outlets, and what many can...
Marketing to Millennials: Social Media

Marketing to Millennials: Social Media

After I filled my plate with chips, dip, and hot wings, I put forth my best impression of Sheldon Cooper (from the Big Bang Theory) as I looked for the perfect seat. Once I was centered and in front of the TV, with ample sound and comfort, I was finally ready for the...
Company Contention: The Gloves Are Off!

Company Contention: The Gloves Are Off!

Over the past few weeks, we’ve seen a lot of heavy punches landed by both managers and their employees. Each was able to hang in there through the four rounds, but who will take the title? Let’s recap the highlights from each bout! Round 1: Management Melee In this...
3 Advertising Tips That Will Attract Millennials

3 Advertising Tips That Will Attract Millennials

Providing a meaningful experience to millennials is essential to running a successful marketing campaign today. However, a meaningful message can only serve its purpose when exposed to the right audience. Previously, we’ve discussed how the millennial experience is...
Company Contention: Manager Misconceptions

Company Contention: Manager Misconceptions

Alright…..you’ve made it round 4. You’ve duked out the divide between managers and employees, you’ve combatted the communication conflict and you’ve fought the feedback feud. Take a deep breath, it’s been a hell of a match and the end is in sight. Like any good boxer,...
Make it Meaningful: Marketing to Millennials

Make it Meaningful: Marketing to Millennials

Studies show that the average person views anywhere from 3,000 to 20,000 advertisements per day.  Though the range is quite extreme, testing the research on your own could prove to be difficult. Do you consciously count the ads you view in your morning routine alone?...
Company Contention: Feedback Feud

Company Contention: Feedback Feud

Time for Round 3! What comes around every year and is pretty much dreaded by everyone involved? If you guessed winter in Chicago, I’d say you were close! However, today we’re talking about annual employee reviews. In one corner, we have our employee. He’s feeling...
Millennials: A New Generation of Marketing

Millennials: A New Generation of Marketing

As a group, millennials will spend trillions of dollars during their lifetimes. How can you make sure it’s at your company and not at your competitors’? Each morning, I pull into the parking lot, grab my bag and my coffee cup, and make my way into the building. I walk...
Company Contention: Communication Conflict

Company Contention: Communication Conflict

It was the night of the big match. The boxer needed to conduct one final move to win. His trainer shouted for the boxer to insert a cross punch. When the boxer heard the trainer’s command, he thought through all of the different punches they had practiced....
4 Ways to Invest in the Millennials of the Future

4 Ways to Invest in the Millennials of the Future

No one can be sure of what the future holds, but we feel confident that it will involve millennials. This generation has already had such a strong impact on the way we do everything from business to pop culture, and it looks like that won’t be slowing down anytime...
Company Contention: Management Melee

Company Contention: Management Melee

Everyone has come across a bad manager at some point in his or her life, am I right? It may have been the absentee boss you rarely interacted with during your first part-time job in high school or the micromanager you encountered when you began your first job in the...
Company Contention: Stepping into The Ring

Company Contention: Stepping into The Ring

At one point or another, I bet you’ve wished you had a boxing ring in your office where you could step in and solve problems, WWE style. Wouldn’t it make things simpler? Let’s say you have a disagreement with a co-worker or manager, no more passive-aggressive attitude...
Attractive Benefits Attract Millennials

Attractive Benefits Attract Millennials

Over the last 3 plus years, my closest co-workers have come to know me as someone who ALWAYS has a problem with insurance. It happens so often that they gave me my very own certificate that reads “World’s Worst Luck with Insurance”. It doesn’t matter what type of...
Millennials, Money, and Meaningful Experiences

Millennials, Money, and Meaningful Experiences

When discussing the Millennial Generation, we often focus on how these 80+ million people grew up in the digital age sharing a comfort with technology and a lack of patience with inefficiencies with old school business processes.  While digital native is an important...
Why a Healthy Millennial is a Happy Employee

Why a Healthy Millennial is a Happy Employee

Even if it hasn’t quite hit you yet this year, you know it’s coming. The weather’s getting cold again, so your nose will run, your throat will itch, and you’ll cough so often that your coworkers will be tempted to throw office supplies at you. That seasonal cold is...
Retaining Millennials, Can You Even?

Retaining Millennials, Can You Even?

Gone are the days when employees had to physically punch a time card as they arrived for the workday and again when it was time to go home. The traditional nine to five workdays are also becoming a thing of the past, as workers are receiving more autonomy when it...