Why Choose Our Healthcare Website Design Services
Websites digitally connect healthcare organizations and patients, prospective and current. A well-designed website can strengthen a healthcare organization’s reputation and drive online engagement. However, a poorly designed website can have negative impacts on the organization, driving away prospective patients and reducing engagement with current patients.
At Geneca, we understand the value and impact of meaningful healthcare web design. Our software development team performs market research to ensure your website design is modern and user-centric.
Enhance Your Online Presence
In today’s competitive healthcare industry, organizations must do everything they can to appeal to patients. When looking for a new healthcare provider, many patients will look at the medical practice’s website to review the providers, services, and insurance coverage. When all of the necessary information on your website is easy to find, users are more likely to spend more time on your website, which can increase your exposure.
When healthcare website design is combined with a search engine optimization (SEO) strategy, it can impact how prospective patients find your website. The amount of time users spend on your website, and the different pages they navigate to, can result in your website appearing on the first page of search engine results.
Improve Patient Engagement
Existing patients can also benefit from a user-friendly healthcare website design, making it easier for them to manage their care on their own time. Healthcare websites can include patient portal functions that allow patients to manage their appointments, pay their medical bills, and submit provider feedback.
Allowing patients to manage their appointments through your website can improve patient engagement while reducing the amount of administrative work required by medical professionals. For example, when a patient completes the healthcare booking process through an online portal, they don’t need to call the medical practice and complete the process with an employee.
Drive More Traffic and Leads
Website design is crucial to bringing in new patients, especially as younger patients start scheduling their own appointments. Patients today are searching for providers and are more likely to trust a medical practice with a modern website that engages users. The importance of healthcare website design is also shown in how easily a user can book an appointment, whether the user can book the appointment online or if they have to call the office.
For example, if patients are looking for providers using their healthcare insurance’s website, search filters can be applied for providers with a linked website or providers who offer online booking. By having both of these tools available for prospective patients, healthcare organizations are more likely to drive website traffic and attract new patients.
Comprehensive Features of Our Healthcare Website Design
Healthcare website design can differ based on the type of care provided and who the target audience is. When working with a software development company, these factors will be identified early in the development process, and the website will be designed with these in consideration.
User-Friendly Design
When building a healthcare website, creating a user-friendly design is essential to the success of the website. Websites are designed to improve patient engagement and attract new patients, but they’re worthless if the targeted users are not able to navigate your website. Some features that can lead to a user-friendly design include a search bar at the top of the homepage, a main menu that can be accessed from any page, and accessible design elements like contrasting colors that make text easy to read.
Healthcare websites should also have a responsive design that can be used on computers, tablets, and phones. When pages or features are not responsive to the device’s screen size, users can have difficulty reading the content or navigating to other pages.
Fully Compliant Websites
Healthcare websites should be compliant with the web accessibility design guides managed by the ADA. These guidelines include:
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Using a color scheme that is accessible for users with limited vision or color blindness
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Including text alternatives on images for users who are blind
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Including captions on videos for users with hearing disabilities
Healthcare websites can be accessed by a wide range of users who must be able to effectively navigate the website to receive healthcare services. When the website design is not compliant with common accessibility guidelines, healthcare organizations can alienate patients and impact their ability to access care.
Integrated Online Appointment System
Including appointment management on your website has become an essential feature to attract new patients. The ease of scheduling an appointment online can be a deal breaker for younger patients who grew up with the internet and typically avoid making calls. Online appointment management also makes it easier for patients to reschedule appointments and complete the check-in paperwork before the appointment, reducing the amount of time spent in the healthcare provider’s office.
Our Proven Process for Healthcare Website Design
Working with a software development company that has experience with software in the healthcare industry can result in a high-quality final product. At Geneca, your website design will be included in every step of the software development process, from discovery to post-launch maintenance.
Discovery and Strategy
At the start of the project, our team of leadership members, business analysts, and software developers will work with you to determine the functions of the website and create a list of requirements. For example, if your website must include appointment booking and the ability to submit patient feedback, Geneca will create requirements that outline how those functions work to ensure the final product meets your needs.
Once the requirements are defined, we will define the scope of the project, determine the cost of development, and create a timeline for the project.
Design and Development
Once the project is outlined and the requirements are defined, we will work with your team to determine how the website will look. We will create high-fidelity mockups that simulate the user experience, giving your team the chance to make any changes that would improve the user experience and better align with your existing business processes.
Once the design is finalized, our developers will start building the website. Geneca’s developers have experience in a wide range of technologies and have worked with healthcare software. Geneca practices transparency throughout the development process, so your team will stay updated on our progress and aware of any issues or questions.
Testing, Launch, and Maintenance
As the website is being developed, our QA analysts will perform iterative, extensive testing to ensure the website functions and looks as expected. Your website will go through multiple rounds of testing to ensure your users have a seamless experience once the website is live.
Once the development process is complete and the website passed QA testing, it’s time to launch the website. At Geneca, our deployment process includes employee training support, risk management advice, and support with any additional testing efforts.
Once the website is live, Geneca offers ongoing support and maintenance services to keep your website up-to-date with your practice and healthcare services, ensuring long-term value.
Work With Geneca Today
Geneca has over 25 years of experience creating and maintaining high-quality, reliable custom software solutions. Our partners choose us because we:
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Understand software and business, including industry processes and regulations
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Use cutting-edge technology paired with trusted, evergreen tools
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Communicate changes, progress, and expectations through every step of the development process
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Honor your budget and timeline from the start
If you’re ready to learn more about what your healthcare organization’s website could look like, contact us today!