Despite agreeing that communication is key, bad things seem to happen when the business and IT sides try to collaborate. Genecians Ryan McClish and Kenton Bohn analyze the dynamics between the two teams and discuss how to create a solution that will help achieve both teams’ goals. This is their first article in a series for StickyMinds.

Read the full article: Why Does the Business Think Everything Should Be Simple, Fast, and Cheap?

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