At Geneca, Culture Triggers Growth for Employer as Well as Employees


Posted by Joel Basgall - 28 November, 2012

For many companies, corporate culture remains stubbornly adolescent — an awkward organizational construct that never quite reaches maturity. For less inspired middle-market leaders, the company’s holiday party may still serve as a worthy surrogate, while for others, it’s casual Fridays .  For Geneca, however, culture has a tremendous impact on both company and its employees. Geneca CEO, Joel Basgall, tells Middle Market Executive how focusing less on process and more on people leads to a culture that motivates employees to look forward and beyond the norm.  Read the full article here.

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