Fresh Genecian Thinking
Geneca Custom Software Generating Revenue
Never underestimate the marketing power of excellent customer service. From a friendly smile to going above and beyond, a customer or client wants their purchasing experience to be easy, efficient, and personalized. Most of all they want to be made to feel like they’re important to you and not an inconvenience.read more
Here at Geneca we look for 3 core qualities in potential employees that we know are necessary for their success in our organization. Each of these characteristics relate to our unique vision and values.read more
Whether you have an idea for a new product, need to update outdated software, or just require help to push your internal team over a barrier, Geneca is here to help.read more
Teams are composed of individuals impacted by their own organization’s culture, which can prove to be a challenge if you don’t account for this at the start of a project.read more
Culture affects every corner of the organization, including employee engagement and behaviors toward colleagues and customers. It influences team productivity, problem-solving, creativity, and innovation.read more
If product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver the expected results.read more
In the product strategy phase, objectives of participants in the conference room and at a remote location may be the same, but the experience is different. Effectively managing product strategy facilitation means adapting your strategy for a remote audience.read more
The terms User Experience (UX) and User Interface (UI) are commonly used in not only dialogue surrounding technology, but business in general. We’ve found that while UX and UI are familiar terms to the business community at large, a fair amount of confusion about them still exists.read more
Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues that fuzzy words - or ambiguous terms - helps the development process, particularly during the...read more
In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its purpose in life – that’s the foundation, or “the why” of the product. When developing, we write stories...read more
Are you getting the most out of your current product strategy?
Whether you are inventing your new product or evolving your current one, we’ll meet you where you are and help navigate the way forward.