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Top 6 Things to Remember When Starting Up a Software Project
In the world of product development, most project leaders have only one or two opportunities a year to start a brand new project. While we’re good at planning kick-off meetings and tweaking an agenda to meet the needs of our new project, we’re often a bit rusty at...
Every CMO Is A Software CMO
Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra. Read the full article here: In Software Development, Execution Isn’t...
The Real Reason the Castaways Never Escaped Gilligan’s Island
The castaways on Gilligan’s Island failed to escape the island because they didn’t have the right incentives. Geneca CEO Joel Basgall explains how misaligned incentives can inadvertently subvert a mission. Read the full article here: In Software Development, Execution...
“Let’s Just Get Started and We Can Figure Out the Details Later”
Everyone involved in a project needs to be aligned with what defines success before development begins. Otherwise, you are headed for trouble. Genecians Ryan McClish and Kenton Bohn explain why requirements and objectives should be clearly defined now rather than...
In Software Development, Execution Isn’t Everything
Despite popular belief, execution is not everything when it comes to software development. In this article with TechWell, Geneca CEO Joel Basgall explains how even the best execution can’t overcome a terrible idea, a lack of shared expectations, or anything less than...
Top 5 Ways for Young Workers to Mentor Executives
I recently attended a presentation by a colleague of mine. I would guess her to be in her early- to mid-fifties. Her presentation was on using technology to market IT services. She impressed me with her up-to-date knowledge on things like QR codes and smartphone...
Build a Culture of Ownership at Your Company
Most organizations believe it is important to build a culture of accountability. However, this can actually create problems instead of solving them. Geneca CEO Joel Basgall explains what type of culture makes your organization thrive. Read the full article here: Build...
Top 5 Ways to Reward an Introvert
A while back, one of my team members received some well-earned recognition via a companywide email. John, as we’ll call him, suddenly became the focus of attention and was showered with congratulations. When one of John’s teammates shouted “Congrats”, I observed John...
7 Crucial Things to Know Before You Start a Business
When starting a business there are many lessons to be learned along the way. This Inc article helps you to stay ahead of the game by listing the seven crucial lessons Joel Basgall learned when he co-founded Geneca. Read the full article here: 7 Crucial Things to Know...
Why Can’t I.T. Tell Me What a Project Will Cost?
When businesses depend on IT for specific business outcomes, why are IT departments so hesitant to say what a project costs?
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