Innovation vs. Disruption: The Tale of the Tape

Innovation vs. Disruption: The Tale of the Tape

Both innovation and disruption sound great on paper for any business aiming to distinguish itself from the competition, but do audiences know the difference? Many companies – especially startups – make liberal use of these words that connote change and creativity but...
To Find More Customers, Think Like a Software Company

To Find More Customers, Think Like a Software Company

Early on the idea of an “Application Economy” was revolutionary. Very few companies embraced the concept that any business, no matter what the industry, should imagine, create, and distribute online tools, apps, or products. Today, as leading analysts and market...