Guten Tag und glücklich Montag! That is, good afternoon and happy Monday in German!
I am very excited to share that I recently took my first trip to Europe and spent 12 days traveling throughout Germany! The first part of our trip took place in Munich. Being in Munich at the end of September meant only one thing: we absolutely had to make a stop at Oktoberfest. I was so excited to finally get to go to the world’s largest folk festival. When the day finally came for us to step onto the fairgrounds, I was welcomed by the sight of carnival rides, delicious smells coming from all the pretzels and bratwurst stands and, of course, the large beer tents. As we walked into our first tent, we were instantly greeted by the wait staff and escorted to one of the many long tables. As we sat down and filled only a small portion of the table, other groups enjoying the festival joined us. As the night went on, a conversation sparked up between us and our new friends. The group consisted of other millennials ranging in age and cultural background. As our conversation progressed, I noticed that we were connected by 3 obvious things: our communication style, education, and technology. However, what became clear is that our priorities varied greatly. Through my firsthand experience, I learned that although we share similarities, we are going to still be very different.
Last time on Millennials Around the World, we discussed what the term “Millennial” meant on a global scale and looked at how one’s culture can greatly impact a generation. However, as we dive deeper, it is very easy to see that the millennials around the world vary when it comes to work-life balance and priorities.
Asian Millennials value their personal time: however, they are very driven and resilient when it comes to what they want. They are more likely to put work before their hobbies, especially if it means they would be able to achieve their career goals. Most of their ambition drives from wanting more than what their parents had, so they understand that to do so will take hard work.
For the American millennial, work-life balance has been redefined to become more flexible. American millennials are searching for careers in an industry where they have passion. When they find it, they don’t mind putting the extra hours or responding to emails at night. They just want the ability to work from home or have adjustable schedules to accommodate their everyday lives.
European millennials are very similar to the American millennial. They value work life balance and making sure they have time do the things they love. They are willing to put in the hard work and even overtime if necessary. However, even European millennials can differ within themselves. Central European millennials expressed that they would not leave a well-paid job for a better work life balance.
Another component that brings difference of opinions to the millennial generation, are the priorities that are offered in the workplace. One generalization of this group, is the top priority for millennials is working with people they like. However, this is not the case for all, especially when you break it down into specific cultural groups.
Brazilian millennials, like the American millennials, look for purpose when it comes to working. For them, purpose stems from a company that is aligned with their views. Along with a good company they want to work with good people. More than 90% of Brazilian millennials prioritize working with great people.
The current unemployment situation in Australia, is really pushing the priorities of this millennial group. Due to unemployment being at its highest in 40 years at 18 percent, with about 13 percent of that being the younger generation, the Australian millennials are going to target stability. Half of Australian millennials expressed that they want a strong retirement policy.
Also, in Japan, the millennial generation, understands that they will be working much longer than the older generations. Over 1/3 of the Japanese millennials expect to work forever. Therefore, it’s no surprise that the number one thing Japan millennials target is also a retirement plan.
When it comes to looking at the global millennial population, it is very clear that this generation that was brought together through a few distinct similarities, is really much more complex and different than we thought. On a global scale, this group may look like the same, through their education, communication and technology habits. But as we have learned, this group has multiple layers and is actually different from one country to another. These variances are caused by geographic locations, economic variations, and through the influence of previous generations. It is important to remember that not one size will fit all and when working with millennials, they are going to differ when it comes to workplace priorities. .
Stay tuned as Millennials Around the World looks further into what global millennials want out of their employers.