Fresh Genecian Thinking

Geneca Custom Software Generating Revenue

Geneca Ranks #18 of Top 100 Places to Work in Chicago

Geneca Ranks #18 of Top 100 Places to Work in Chicago

Geneca is thrilled to announce that we are ranked 18th on Crain’s 2018 Top 100 Places to Work in Chicago. We’re proud of our company culture that’s dedicated to driving innovation with confidence and creativity amidst all challenges.

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Customer Service as a Marketing Tool

Customer Service as a Marketing Tool

Never underestimate the marketing power of excellent customer service. From a friendly smile to going above and beyond, a customer or client wants their purchasing experience to be easy, efficient, and personalized. Most of all they want to be made to feel like they’re important to you and not an inconvenience.

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Three Rules to Manage Product Strategy with Remote Teams

Three Rules to Manage Product Strategy with Remote Teams

In the product strategy phase, objectives of participants in the conference room and at a remote location may be the same, but the experience is different. Effectively managing product strategy facilitation means adapting your strategy for a remote audience.

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Defining the Blurry Lines of UX and UI

Defining the Blurry Lines of UX and UI

The terms User Experience (UX) and User Interface (UI) are commonly used in not only dialogue surrounding technology, but business in general. We’ve found that while UX and UI are familiar terms to the business community at large, a fair amount of confusion about them still exists.

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