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When Fuzzy Language Can Hurt Your Development Process
While the ideation phase flourishes with unrestricted language, the delivery and launch phase thrives on defined expectations.
Does Fuzzy Language Help or Hurt the Software Development Process?
In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its purpose in life – that’s the foundation, or “the why” of the product. When developing, we write stories...
The Millennial UX: Confidence is King
Trading encyclopedias for Google, VHS for online streaming and landlines for iPhones, millennials are a generation of simplicity, ease-of-use, and access. Millennials currently represent the largest portion of the American workforce. A recent study took a...
Shared Language in Software Development: Why You Need One & How to Create It
In business, we use language to communicate with our team to achieve common goals. The words we choose ultimately play a huge role in the outcome of our work.
Processing the Millennial Experience
I remember the day I ruined TV dinners for my father. No, I did not burn his supper. I introduced him to the microwave. My dad was born in 1929, walked to school barefoot in the snow, uphill both ways in Oklahoma, and neither trusted nor enjoyed most electronics. ...
Thrill Rides & Neckties: The Power of a Shared Language for Innovation
What can a necktie and a virtual reality thrill ride teach us about the power of shared language and innovation? A lot, actually! I recently spent a week in Orlando with my family enjoying the breadth of entertainment offered by the area’s theme parks. Having visited...
Software Does Not Get Better with Age
15 year old scotch can be fabulous. 15 year old software can be risky. What will you do when the software product that runs your business, helps close sales, and brings in revenue becomes obsolete? What is Obsolete Software? Obsolete software means the product...
Walk Softly and Carry a Big Software Catalog
In software, the catalog is the center of the universe. Yet, during my nearly 40 years of experience, I’ve often wondered: Why do we approach building software differently than we approach building anything else?
5 Questions to Ask To Know If Your Culture Motivates Millennials
What do millennials want? If you knew the answer to that, you probably wouldn’t be interested in reading this blog. But I want to let you in on a secret: millennials want what everyone else wants. We’ve just been taught that we don’t have to settle. With so many...
You Need to Become a Software Company… or Die
Do you see software as an essential way to provide more value with your products and services to keep your customers happy and loyal? You probably don’t. And that’s a huge problem because your competition does.
Are you getting the most out of your current product strategy?
Let’s Talk.
Whether you are inventing your new product or evolving your current one, we’ll meet you where you are and help navigate the way forward.
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