Fresh Genecian Thinking
Geneca Custom Software Generating Revenue
Five Principles from Chess To Change Your Software Game
Chess and software have many of the same core principles. Learning about one can help you learn about the other. Genecian Charlie Hill explains the five principles chess and software have in common so that you can improve your game in both. Read the full article...
Software Is The Key To Brand Differentiation
In a Middle Market Executive interview, CEO Joel Basgall explains why every company is a software company and how understanding this can help your business gain a competitive edge. How Your Company Became a Software Company and May Not Even Know It
Is Application Economy an Architectural Moment?
It is no longer "business as usual" for software architects. The "Application Economy" requires all businesses to think and act like nimble software companies in order to keep up with the changing needs of their customers. Read the full article here: The Firm Behind...
Getting Back to the Basics: Requirements Techniques
Genecian BA Charlene Ceci explains how a job interview and the business requirement interview function have the same basic principles.
Geneca’s CEO: ‘Radical’ Software Expansion Would Benefit Many Businesses
Joel Basgall, Geneca’s CEO, discusses the importance of improving products and increasing capabilities with software, especially for companies that may not typically use technology to its fullest. In this Wired blog post, Basgall explains why business owners should...
‘I Don’t Want Your Money,’ Said No Entrepreneur Ever—Until Now
When founding a business, it is not all about how much funding you can get. It is about getting the right money from the right people. Geneca CEO Joel Basgall explains how your business goals can crumble if you choose the wrong investors in his article in Success....
Technology Enhances The Brand Experience
It’s time for your brand to embrace the tech experience, if only because your competition is already doing it with theirs. Your company may not be a tech company, but what you know and do can be the source of providing a brand-enhancing technology experience. Geneca...
How to Be Totally Present and Productive
Being totally in the moment lets you consistently produce your best results. In his most recent Entrepreneur article, Geneca CEO Joel Basgall explains how to be truly focused and present. Read the full article here: In Software Development, Execution Isn’t...
Top 6 Things to Remember When Starting Up a Software Project
In the world of product development, most project leaders have only one or two opportunities a year to start a brand new project. While we’re good at planning kick-off meetings and tweaking an agenda to meet the needs of our new project, we’re often a bit rusty at...
Every CMO Is A Software CMO
Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra. Read the full article here: In Software Development, Execution Isn’t...
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