Fresh Genecian Thinking

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3 Reasons Businesses Build a Process

3 Reasons Businesses Build a Process

So often, our client discussions turn to innovation. Many wonder whether creativity is managed by a repeatable process or if it’s simply born of the Eureka effect.  The answer? Yes. When tasks are strikingly similar or repeatable, process is very effective....

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Innovation vs. Disruption: The Tale of the Tape

Innovation vs. Disruption: The Tale of the Tape

Both innovation and disruption sound great on paper for any business aiming to distinguish itself from the competition, but do audiences know the difference? Many companies – especially startups – make liberal use of these words that connote change and creativity but...

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Top 3 Companies that Mastered Product Innovation in 2016

Top 3 Companies that Mastered Product Innovation in 2016

One of the biggest challenges of product innovation is creating an element of surprise. What does this mean? As consumers, we tend to gravitate towards products or services that fulfill a need, whether we realize that need or not. The most impacted I've been by a new...

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15 Highly Underrated Steps to Launching a Product

15 Highly Underrated Steps to Launching a Product

Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear strategy yet for getting that shiny new object into the hands of your target customers. A successful...

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To Find More Customers, Think Like a Software Company

To Find More Customers, Think Like a Software Company

Early on the idea of an “Application Economy” was revolutionary. Very few companies embraced the concept that any business, no matter what the industry, should imagine, create, and distribute online tools, apps, or products. Today, as leading analysts and market...

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Are We Being Innovative Yet?

Are We Being Innovative Yet?

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative....

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