So often, our client discussions turn to innovation. Many wonder whether creativity is managed by a repeatable process or if it’s simply born of the Eureka effect.  The answer? Yes.

When tasks are strikingly similar or repeatable, process is very effective. Conversely, when tasks vary significantly or require creativity, relying on a specific, rigid system can be a harmful crutch. This post will explore the former of these two scenarios and why I believe in the value of process.

Organizations implement processes for three reasons.

  1. Leverage knowledge
  2. Drive consistency
  3. Measure and enhance

The Evolution of a Necessary Process

Young organizations approach tasks with an entrepreneurial spirit. Experts “invest” in a specific task to achieve a business goal, which they evolve over time. As the organization grows, experts determine what works and pass along valuable knowledge to apprentices, who learn to perform tasks effectively. Inevitably, this model is simply not scalable and the need for a process is born.

The mission of the process is to create copies; organizations benefit from the ability to perform the same task more often, faster and by more people. By implementing a deliberate process, organizations enjoy consistency, collect data and increase visibility into changes in the process that may enhance or detract from the performance.

Process vs. Approach: Part 1

Process is incredibly valuable in regards to similar or repeatable tasks but what about tasks that require a more creative flair and are different every time? Too often, organizations miss opportunities to explore a fresh approach to innovation by continuing down the process path. In our next post, we’ll explore the difference between process and approach in the creative pursuit of greatness.

How does your organization utilize creativity to reach innovation and, ultimately, business goals?

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