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The Geneca Experience – Getting Started

The Geneca Experience – Getting Started

We know how important it is to start a custom software project with confidence, so we offer upfront consulting at no cost to you. Whether you have an idea for a new product, need to update outdated software, or just require help to push your internal team over a...
4 Key Values of Effective Teamwork

4 Key Values of Effective Teamwork

Teams are composed of individuals impacted by their own organization’s culture, which can prove to be a challenge if you don’t account for this at the start of a project. In a recent post, we examined the impact of organizational culture on product...
6 Ways to Shape the Culture of Your Product Team

6 Ways to Shape the Culture of Your Product Team

If you feel that dragging a passenger off a plane is an acceptable solution to getting airline personnel onto an overbooked flight, stop reading now. If HOW your product strategy objectives are met is important to you, carry on. The US airline incident this past...
Product Adoption and the Power of User Communities

Product Adoption and the Power of User Communities

If product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver expected results. While in some cases, adoption may remain high when product success is lower than hoped, understanding...
3 Concepts of Effective Remote Facilitation

3 Concepts of Effective Remote Facilitation

In the product strategy phase, objectives of participants in the conference room and at a remote location may be the same, but the experience is different. Effectively managing product strategy facilitation means adapting your strategy for a remote audience. First,...
Defining the Blurry Lines of UX and UI

Defining the Blurry Lines of UX and UI

The terms User Experience (UX) and User Interface (UI) are commonly used in not only dialogue surrounding technology, but business in general. We’ve found that while UX and UI are familiar terms to the business community at large, a fair amount of confusion about them...
Software Does Not Get Better with Age

Software Does Not Get Better with Age

15 year old scotch can be fabulous.  15 year old software can be risky.  What will you do when the software product that runs your business, helps close sales, and brings in revenue becomes obsolete? What is Obsolete? Obsolete software means the product cannot be...
Walk Softly and Carry a Big Catalogue

Walk Softly and Carry a Big Catalogue

In software, the catalog is the center of the universe. Yet, during my nearly 40 years of experience, I’ve often wondered: Why do we approach building software differently than we approach building anything else? In software development, clients can articulate the end...
3 Keys to Launching Products Customers Will Actually Use

3 Keys to Launching Products Customers Will Actually Use

In an environment where up to 70% of new products fail to meet market expectations, effectual innovation isn’t necessarily tied to the “perfect” product. Reaching customers means launching products that easily blend into the real life of the buyer, striking the right...
3 Reasons Businesses Build a Process

3 Reasons Businesses Build a Process

So often, our client discussions turn to innovation. Many wonder whether creativity is managed by a repeatable process or if it’s simply born of the Eureka effect.  The answer? Yes. When tasks are strikingly similar or repeatable, process is very effective....
15 Highly Underrated Steps to Launching a Product

15 Highly Underrated Steps to Launching a Product

Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear strategy yet for getting that shiny new object into the hands of your target customers. A successful...
Why up to 75% of Software Projects Will Fail

Why up to 75% of Software Projects Will Fail

Many executives are feeling worn down by confusion around project business objectives and recognize the need for more involvement from business stakeholders. These are the key findings of a new study of approximately 600 business and IT executives published by...
Are We Being Innovative Yet?

Are We Being Innovative Yet?

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative....
Software Is The Key To Brand Differentiation

Software Is The Key To Brand Differentiation

In a Middle Market Executive interview, CEO Joel Basgall explains why every company is a software company and how understanding this can help your business gain a competitive edge. How Your Company Became a Software Company and May Not Even Know...