Whether you have an idea for a great new product, outdated software you’re itching to replace, several types of inherited software you want to streamline, or software you love that would be even better with a few enhancements, a custom software consulting company can help.

Outsourcing your software needs to a development company that specializes in building custom software has many benefits.

Why You Should Partner with a Custom Software Company

1. Match Your Needs

A huge benefit to custom software is just that – it’s totally customized. Your software will be able to do whatever you need it to and nothing else. That means you don’t have to pay for something off the shelf with tons of features that you’ll never use. Partner with a custom software development company to bring your ideas to life and create something that is specially crafted for your unique business.

2. Evolution

Even better, you can use that same trusted partner further down the road for enhancements. As your business and industry evolve, your software can evolve with you. A good partner knows that technology changes fast. Build your software to scale with you, so when you grow, it grows. Keep an eye on the future to make the best decisions on software that will evolve with you and keep you ahead of your competitors.

3. Efficiency

Increase efficiency by finding a partner who specializes in custom software development. From uncovering business needs, to communicating them to a development team, to writing clean code, to training your employees to use and maintain your new product, the right partner can make sure each step is completed with the utmost care and delivered with top quality.

4. Save Money

Don’t let the price tag scare you into thinking you can’t afford a custom software development partner. Outsourcing your project to a specialist will pay dividends once you’ve launched your product. This also reduces cost to the business. Instead of using resources to hire and onboard a team of developers with the right skillset, knowledge, and culture fit, you can find a team that’s ready to hit the ground running. Not only have they done this before, but they likely also have experience doing it together. Start generating more revenue faster and save money on benefits and other costs associated with full time employees.

5. Increase Speed

With an external tech team, you know the focus is on your project – they’re not distracted by putting out everyday fires. A partner will be committed to your business goals and your timeline. Experience means your custom software development team can identify potential pitfalls and adapt quickly. They know what to look out for and when they’re falling behind, so they switch gears fast and stay on track. The right partner knows how to prevent and adapt to all sorts of circumstances to hit your deadline.

6. Expertise

Part of being a great partner is achieving status as a trusted advisor. A custom software development firm is an expert at what they do. With a knack for learning your business, they can offer advice throughout the course of your project. This means you don’t have to fly blind or figure out things on your own and hope it works out. Your software partner can recommend what features to keep, which to leave out, how to collect and store data, what platform to build on, and much more. In addition, a great partner will offer transparency to any decisions you make that might impact budgets or timelines.

7. Technical Skills

A custom software partner brings a whole host of technical skills to the table. Whether your partner specializes in one technology or several, they know it inside and out. As industry experts, they invest in developing their team to be sure to have the best and most cutting-edge technologies in the arsenal. If you need a full team or just need a handful of talent to supplement your in-house team, your custom software company will have someone that fills those technological gaps.

8. Backup

The great thing about using a custom software firm for your software development needs is that you have the support of an entire team who can cater to your needs based on where you are in the software development life cycle. Start with an architect to design your build and construct your data analytics model and then move to a mid-level developer to build it out. Need some changes halfway through? Your team can add a senior teammate for a few weeks to make sure you hit that deadline. You only pay for what you need when you need it, and nothing more.

9. Support

Whether it’s training your employees to use a new application or to maintain your database, your software partner will provide you with the support you need to get the most out of your new product. Do you need ongoing support for one or more software products? A great custom software partner focuses on being a partner with developers dedicated to enhancing existing products for their clients. You want a custom software partner that will help make sure you feel confident in moving forward with your new product.

10. Peace of Mind

Not sure you know you what you’re doing? Your custom software partner has got your back! Relying on years of experience, top talent, and project management acumen, the right partner has the ability to turn business requirements into a product that your users will love. Let them reduce your stress and make it as easy as possible to transform your business.

Offshore vs. Outsourced Development

All of this sounds great, but how do you know who to trust? It’s important to distinguish between outsourcing and offshoring your custom software partner. Outsourcing your project is trusting anyone who is not an employee of your company to work on your technology as a consulting firm. Offshoring is selecting an outsourcing partner who is not within your same country.

You can decide what type of outsourcing fits you best.  Do you need people on-site with your in-house teams for security reasons? Are you confident with the right people working a few states away? Keeping it pretty close allows you to benefit from a smaller time zone difference and avoid any language or cultural barriers.

Offshoring a project might offer lower rates per team member, but there are several risks to consider when making that decision. Risks to overall project cost, data security, product quality, and team management have the potential to derail your build. If you’re considering an offshore partner, do your research carefully.  You don’t want to end up with a product you can’t use and a company that disappears after the bill is paid. It’s necessary to weigh those risks against any potential advantages of choosing to outsource your custom software development to an offshore company.


If you are looking to outsource, Geneca can help. We can assemble the best team to fit your needs and build you the perfect solution.

Keep us in mind for your next project to reap all the benefits of partnering with a custom software company!